R&D and product strategy director · 2017
Amplement
Alban Pasquelin was R&D and product strategy director at Amplement from January to May 2017, leading a team of developers, designers and marketing specialists on the user-experience overhaul and the use of data.
At Amplement, I led a cross-functional team of developers, designers and marketers on two fronts: the user experience and the use of data.
The interface was redesigned, with a custom back office to administer and analyse data, and a sandbox to watch user behaviour in real time.
Data from several sources was brought into a single customer view, search optimisation was reworked on both the technical and editorial sides, and repetitive tasks were automated.