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R&D and product strategy director · 2017

Amplement

Alban Pasquelin was R&D and product strategy director at Amplement from January to May 2017, leading a team of developers, designers and marketing specialists on the user-experience overhaul and the use of data.

At Amplement, I led a cross-functional team of developers, designers and marketers on two fronts: the user experience and the use of data.

The interface was redesigned, with a custom back office to administer and analyse data, and a sandbox to watch user behaviour in real time.

Data from several sources was brought into a single customer view, search optimisation was reworked on both the technical and editorial sides, and repetitive tasks were automated.

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